"Better than 20 years of therapy."

clear the muck and glow again.

breathwork practices to think clearer, love deeper, and sleep like a rock.

Try Soul for free

(👀 and get high without drugs if that’s your thing )

sound like you?

no flow

Time is ticking and you need to focus. But your brain’s buzzing, teeth are grinding… and why’s your heart racing?! You need to change your state, fast.

feeling stuff

Turns out you’re human. But talking isn’t helping, and meditation won’t make the emotions move. How do you crack your heart open, feel, and heal?

brilliant but blocked

Smart is your middle name, creative is your vibe, and average is not your thing. So why aren’t you killing it? You need to clear this blindspot, yesterday.

your search ends here.

soul is a breathwork app for smart people who can’t meditate who want to focus, chill, and feel and sharpen their razor-sharp edge.

(and if you’re trippy-psychedelic-curious: apply within 😏)

Try for free

"WTF just happened?! That was wild! Why have I never heard of breathwork before?

seen in

burn bright. not out.

With 40+ breathwork sessions designed for life’s daily peaks and pits, Soul’s got you covered.

⚡ State Changes

Short, potent practices to punch up or chill out your mood. Through combos of visualization, breath patterns, and holds you’ll learn how to change how you feel in 5 minutes flat so you’re ready for what’s next.

💎 Soul Sessions

Take radical responsibility, ditch the painful past, and glow again. Our deep and psychedelic healing sessions turn the stone in your chest back into a beating heart.

5 star experiences

🔄 The reset you didn’t know you needed.

I’ve been using this app for a few weeks and Iona is simply the best. This morning I did the state change, Ember and it was just fab. I had 3 new ideas and felt so lit up.
😵 STRUCK. GOLD.

Never done breathwork before, only meditation, and I cried like a baby. What is this, some kind of exorcism?! Now I’m like come at me motherf*cker, I am fire and I refuse to live stuck in my shame anymore. Why has no one ever told me about this before?!
🪄 Excellent app for creatives

This app goes beyond the typical breathing apps I have used-the ones that treat breathing like a game. Soul really makes you feel like you are getting a one on one coaching.
😍 Changed my life

“Soul’s a gift, it’s honestly priceless, but I’m so glad it’s available for others to receive, because I know it can change their lives, too.”
💥 Spectacular

“More movement in a month of breathwork than in 2+ decades of endless books, workshops, trainings and podcasts.”
❤️️ LOVE for Soul

“I was pretty sure that I knew how to breathe, lol. Then I signed up for a guided group breathwork session with Iona - and it was literally life-changing.”
🪄 Iona's voice is magical

“Love that now I can do breathwork any time and select the theme which supports me best in that exact moment.”
💪 Great for breakthroughs

“Iona’s breathwork prompts have taken my inner work to another level. Making Soul part of my routine to connect, shake off the numbness, and go deeper on healing and creativity.”
✅ Just do it!

“I never understood what breathwork was. With Iona leading the process it feels REAL, not woo. And you can do it in a meeting or driving. No special poses required! “

we do it differently

no hippy-dippy

Look, sitting cross-legged in billowing yogi hareem pants isn’t our jam either. You won’t have to bring your thumbs to third-eye-center on our watch!

tough lover

We’ve got a special place in our heart for the get-sh*t-doners and high performers who are cynical as hell but in need of some soul maintenance. You’re our favourite nuts to crack!

for the crazy ones

Misfits, black sheep, and squiggly brained visionaries: the world’s a better place when you’re leading the way. Let’s get Baby out the MF-ing corner!

"I wasn't broken. Meditation was!"

your guide

Iona is the author of the #1 Best Seller, Ghost - Why Perfect Women Shrink, an All-American athlete, and the voice behind Soul.

(She’s also skeptical as hell, so you’re in good company 👀)

At age 29, a raging eating disorder and deep depression had Iona by the throat. While scrambling around in search of hope, she knew a mental health diagnoses, pastel pink wellness, and strict mindset work weren’t going to help her take hold of her life, heal the past, and strike a match under her dormant creative ass.

So she created the antidote. Breath for your body. Visualization for your mind. A home for your Soul.

Try for free